Food

Car buying and renting platform

Overview

We are prime in every respect. Choose between different cars that make your heart beat faster. You can decide very flexibly whether you want to travel for three, six or twelve months.

Industry

Automobile 

Project Type & Involvement

Branding and website design

Timeline

June 2022

car

My Role

I was the sole product designer working on the mobile products right from scratch by strategising, conceptualizing, designing and delivering the hand-offs to the developers working for multiple platforms. My primary responsibilities included defining the product strategy, the vision for the product, wireframing low fidelity designs to prototyping high fidelity designs and collaborating with the product managers and developers by managing the entire design lifecycle in bringing out the product live.

Problem: The need for the application

Lack of applications to view, edit spreadsheets on handhelds.
The web app users were demanding a mobile application which could eventually result is customer drop rate.
Strong count of web applciation users could not use the application on mobile paltforms.

Children rely on special educators.

I was the sole product designer working on the mobile products right from scratch by strategising, conceptualizing, designing and delivering the hand-offs to the developers working for multiple platforms. My primary responsibilities included defining the product strategy, the vision for the product, wireframing low fidelity designs to prototyping high fidelity designs and collaborating with the product managers and developers by managing the entire design lifecycle in bringing out the product live.

Adults use web-based accessibility tools.

I was the sole product designer working on the mobile products right from scratch by strategising, conceptualizing, designing and delivering the hand-offs to the developers working for multiple platforms. My primary responsibilities included defining the product strategy, the vision for the product, wireframing low fidelity designs to prototyping high fidelity designs and collaborating with the product managers and developers by managing the entire design lifecycle in bringing out the product live.

Research Insights

Children will benefit the most from this.

There are two main audiences for this solution. The primary audience is children aged 8-14 who are currently struggling to read, and might be in a tutoring program. The secondary audience is adults with dyslexia who could use this as the occasional utility.

Children will benefit the most from this.

There are two main audiences for this solution. The primary audience is children aged 8-14 who are currently struggling to read, and might be in a tutoring program. The secondary audience is adults with dyslexia who could use this as the occasional utility.

Children will benefit the most from this.

There are two main audiences for this solution. The primary audience is children aged 8-14 who are currently struggling to read, and might be in a tutoring program. The secondary audience is adults with dyslexia who could use this as the occasional utility.

Snap, pinch, zoom, and crop.

  • Users can snap a picture of the book they want to read, and use smart cropping options such as zoom, pinch, and bounding boxes to focus on specific parts of the image.
  • There are helpful labels along the way to guide their actions. Once they have picked the appropriate bounding box, the app uses Optical Character Recognition to parse the image and display it in the font and color settings chosen by the user.

Reading word by word while keeping track of progress.

  • The reader mode allows children to read their books in a dyslexia-friendly way through their chosen fonts, colors, and spacings. This is supplemented by a read-aloud mode that reads the text for them in the voice and playback speed they have chosen.
  • Users can pause, start again, and keep track of how much of the reading is left through a progress bar. All of these settings can be changed in real time. The app also has a History mode that saves all textual information scanned by the user.

Outcomes

We saw a 21.2% reduction in the amount of time taken to read text using Augmenta11y. It was also observed that 85.7% of the students found the OpenDyslexic font helpful and 76.9% of them preferred to have a yellow background to the text.

Some Milestones

  • October 2018: First beta/proof of concept of Augmenta11y is launched!
  • March 2019: After six months in the beta – Augmenta11y launched worldwide officially!
  • May 2019: Augmenta11y starts getting featured in the press & media – The History Channel, Times of India, YourStory et cetera.
  • December 2019: Augmenta11y crosses 2,000+ downloads on the iOS App Store and Google Play Store!
  • October 2020: Augmenta11y got a brand new re-design from the ground up with many new features and is in beta.
  • January 2021: I’m working hard on getting the new version of the app out of beta while publishing a new research paper on it.